Care to CEO
The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business without a trust fund or a fancy degree. Hosted by Crystal Smith, a former CNA turned CEO & City Councilwoman.
Podcast Episodes
Just listen to one episode, you'll come back for more!
Turning Home Care Challenges Into Opportunities During the Federal Medicaid Moratorium
Welcome back to Care to CEO! In this episode, we’re diving into one of the biggest regulatory shake-ups the home health industry has seen in years: a nationwide moratorium impacting new Medicaid enrollments for home health and hospice agencies. If you’re an aspiring care business owner or feeling co...
The Power of Showing Up: Mindset Shifts for First-Generation Entrepreneurs
Welcome back to Care to CEO! In this inspiring episode, we sit down with Crystal Smith, founder, business consultant, author, and now business broker, whose journey from caregiver and single mother to industry trailblazer is nothing short of remarkable. Crystal opens up about the steep costs and ove...
Evolving Healthcare: Avoiding Burnout and Building Sustainable Growth in Home Care
The conversation focused on the evolving landscape of healthcare entrepreneurship and the new challenges facing founders today. Growth in the industry now demands more than just vision and dedication; it requires robust systems, operational maturity, and stable teams to avoid chaos and burnout behin...
Building Strong Backend Systems for Sustainable Service Business Growth
Welcome back to Care to CEO! In this episode, we dig into one of the least glamorous but most vital aspects of scaling a business: building a rock-solid backend infrastructure. Crystal Smith pulls back the curtain on what really goes on behind the scenes as service businesses grow. From the outside,...
Meet Your Podcast Host
A former CNA turned CEO & City Councilwoman.
SHOW HOST
Crystal Smith
Meet Crystal Smith — caregiver turned CEO, mentor, and City Councilwoman. After building her own care-based businesses from the ground up, Crystal is now on a mission to help everyday hardworking people become powerful entrepreneurs. Through Care to CEO, she’s sharing the real playbook to turn your skills into a thriving care-based business and a life of freedom.
"I started with nothing but heart, hustle, and a calling to care — and that was more than enough to build a business and change my life."
- Crystal Smith
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