Care to CEO
The only podcast built for underdog entrepreneurs, everyday people, and caregivers who want to build their own care-based business without a trust fund or a fancy degree. Hosted by Crystal Smith, a former CNA turned CEO & City Councilwoman.
Podcast Episodes
Just listen to one episode, you'll come back for more!
Building Systems That Let Service Businesses Thrive Beyond the Founder
Welcome back to another episode of Care to CEO, the podcast where we dig deep into what it truly takes to scale a service-based business while staying true to your mission and values. In today’s episode, host Crystal Smith tackles one of the toughest transitions every founder faces: stepping back fr...
Leading Under Pressure: How Home Care Bosses Handle Underrated and Overlooked Roles
Welcome back to Care to CEO! In this episode, host Crystal Smith is joined by her business partner, Latanya Billings, a seasoned business consultant, and her sister Gracie Dillard, who serves as operations manager. Together, they pull back the curtain on what it’s really like to be at the helm of a ...
Earned Authority: How Crystal Smith Leads Her Business, Family, and Community
Welcome back to Season 2 of “Care to CEO”! This season is all about earned leadership, integration, and transformation, and Crystal Smith’s journey is a masterclass in building, scaling, and leading a care-based business from the ground up. She is a powerhouse who’s grown from humble beginnings as a...
Why Letting Go Is the Key to Service Business Growth
Welcome to Season 2 of Care to CEO! In this episode, Crystal Smith, CEO and former city councilwoman, kicks off the season with an honest conversation about the essential shift every service-based founder needs to make: stepping out of the weeds and embracing the true role of a CEO. This isn't just ...
Meet Your Podcast Host
A former CNA turned CEO & City Councilwoman.
SHOW HOST
Crystal Smith
Meet Crystal Smith — caregiver turned CEO, mentor, and City Councilwoman. After building her own care-based businesses from the ground up, Crystal is now on a mission to help everyday hardworking people become powerful entrepreneurs. Through Care to CEO, she’s sharing the real playbook to turn your skills into a thriving care-based business and a life of freedom.
"I started with nothing but heart, hustle, and a calling to care — and that was more than enough to build a business and change my life."
- Crystal Smith
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